This article at WebPro laments that even though "Social Games" or the New Hotness, there's not much socializing happening with gamers. The fact is, "Social Games" are largely single-player web games with "viral" hooks, you can't get the shiney unless you let the game spam your friends. Which has led to all kinds of fallout as people find new ways to keep from annoying their friends and the "Social" game developers fight back.
Online poker is more social than Candy Crush.
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